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Join us for NEIRA's Annual Marketing Seminars...

The seminars will be virtual, which means - more presenters - more content!  Two weeks of jam-packed marketing sessions.  Take a look...
Big Brand Small Inn
Tuesday, April 6th | 1:00pm-2:15pm
Presented by Janet Eason, Founder and President, Eason Branding
Discussion on building a brand and a marketing plan for a small Inn that will bring new customers and still be affordable for your business. Learn when you need to hire a marketing professional and when you can do it yourself. 

Who Should Attend?  Owners, Individuals on Property responsible for Marketing, DOSMs
Register Now
Changes to Digital Marketing in 2021
Wednesday, April 7th | 10:00am-11:15am
Presented by Peter Ross, Co-founder, 829 Studios
There are a number of rather major changes to the digital marketing landscape that have occurred in 2021. There have been several new algorithm updates that have fundamentally reshaped the way we think of website optimization, changes to how we track users/conversions on the major social platforms, and incremental changes to paid search that have us fundamentally rethinking strategy. In this session, we’ll review the most impactful changes in 2021 and how to augment your strategy accordingly.

Who Should Attend? Owners, General Managers, Marketing, Revenue 
Register Now
Contactless Hospitality & Technology Trends: Learn how to leverage your hotel's operations data for marketing insights
Friday, April 9th | 10:00am-11:15am
Presented by Sean Cohen, Creative Director, ALICE
COVID-19 has accelerated the need for hotels to adopt contactless hospitality solutions. As hotels make the pivot to contactless communication, there are new opportunities for them to learn about their guests. Hotels can leverage their operational data and guest communications to market to guests whose priorities and preferences have evolved since 2020. 

Who Should Attend? General Managers, Operational Leaders, Sales & Marketing Teams
Register Now
Instagram for the hospitality Industry: Establishing an Aesthetic, Growing an Engaged Audience and intro to Advertising
Tuesday, April 13th | 1:00pm-2:15pm
Presented by Lyssa Goldberg, VP, Metter Media LLC
Join Lyssa Goldberg, co-owner and VP of Metter Media, for this educational (and fun!) session that will set your property up for Instagram success. We'll start off by crafting a unique strategy, then sourcing and planning content that creates a purposeful aesthetic, and finish off with some 101 on Instagram advertising.

Who Should Attend? Hotel/resort/inn owners or managers interested in stepping up their Instagram game, especially as we head into the summer! 
Register Now
Rebuilding Your Marketing Strategy for Pandemic Recovery
Thursday, April 15th | 1:00pm-2:15pm
Presented by Christina Miranda, Principal, Redpoint
The travel industry is showing glimmers of recovery and experts are optimistic for a sizable rebound in summer travel. But should you flip your marketing program "back on" to what it was pre-pandemic? Nope. You've got to find the NEW sweet spot between your spending, consumer appetites for travel, and viable tactics in the new landscape. This session will help you make smart choices that marry all three.

Who Should Attend? Anyone with an interest in marketing at a hotel, from junior marketing coordinator to owner
Register Now
Metasearch Marketing, The Time is Now
Friday, April 16th | 10:00am-11:15am
Presented by Brian Fitzgerald,  VP of Digital Strategy, O'Rourke
The pandemic has had a major impact on how travelers are finding and booking hotel stays. Metasearch is one channel they are going to more often and therefore warrants a great portion of your property's digital marketing investments. Learn about the considerations of doing metasearch marketing and how to get started. 

Who Should Attend? Anyone responsible or involved with driving more transient room nights
Register Now
About the Marketing Seminars
New England Inns & Resorts has been successfully producing the spring marketing seminars for over 10 years. The seminars were created with the goal of bringing educational programs to our members in their backyards, allowing them to learn and engage with other members and gear up for the summer season.  Pre-Covid, NEIRA would host six in-person seminars, one in each New England State in April and May. While this year’s seminars are virtual, we plan to be back on the road in 2022 in your backyard!
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